Three federal agencies have collaborated to create a great set of resources for getting the word out about the peanut butter/peanut-containing product recall, using just about every social networking tool in the toolkit. If you're an online kind of person and seeking information about this issue, there aren't many ways to get information that they haven't thought of.
The resources are listed on the site created by the Centers for Disease Control, the Food and Drug Administration, and the U.S. Department of Health and Human Services. They've made available blogs, e-cards, podcasts, video, web sites and widgets. You can receive info via Twitter, RSS, and email, through your own social networks (MySpace, etc.) and even visit a Second Life site or get a lot of this data on your mobile phone. It's a pretty comprehensive list, and a good example of "meeting people where they're at" instead of relying on people to root around for information on their own.
Oh, and there's also a 24-hour toll-free English/Spanish hotline (1-800-232-4636, TTY: (888) 232-6348) where you can talk to a real human and find out about specific products on the recall list. Community Voice Mail is partnering with the CDC to send broadcast voice and email messages about the recall to tens of thousands of our clients around the country, as well as to the agencies they're working with. Lower-income people often don't have access to information like this. Perfect use for Community Voice Mail.
Kudos to these federal agencies for these efforts!